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Lead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial.
Your B2B sales department is focused on one thing: converting
qualified leads into paying customers. In order for them to do this,
they needs leads. This is where an effective lead management process
becomes critical.
Implementing this kind of process is the first step in organizing
your buyers’ journey and aligning the efforts of sales with marketing.
It will give both teams visibility into what each is doing, align
workflows, and unite them to work toward a common revenue goal.
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